Amay Digital Limited, Cherry House, Birmingham B43 6JN
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Studio Flooring

  • Studio Flooring
  • Flooring & Home Improvement
  • Solihull
  • Website Development & SEO
Studio Flooring

The Challenge

Studio Flooring, an established flooring specialist with a showroom in Solihull, already had a website — but it was outdated, with tired visuals and content that no longer reflected the quality of their showroom or their 30+ years in the trade

The site was also underperforming on Google. Searches for flooring services in and around Solihull weren’t returning Studio Flooring on the first page, meaning potential customers in their own local area were finding competitors first.

The Approach

Rather than starting from scratch, Amay Digital rebuilt on Studio Flooring’s existing WordPress foundation, focusing the work on both presentation and visibility:
A full visual refresh, with new imagery and a modern look and feel that better reflected the quality of the showroom and product range
Fresh content written throughout the site, replacing outdated copy with clear, current messaging
Active collection of Google Business Profile reviews, building trust and strengthening local search signals
Location-targeted content, written specifically to reach customers searching for flooring services within Studio Flooring's local catchment area

The Results

The combination of a stronger website and consistent local SEO work has moved the needle in both traffic and visibility:
10% increase in website traffic
More regular leads generated through the website
Rankings climbing toward page one of Google for key local flooring search terms, having previously not appeared on page one at all

With local SEO, gains build over time — and Studio Flooring is already seeing the shift from invisible to increasingly findable for the searches that matter most to their business.

Client Success Stories

In Their Words

Amay Digital took over a tired website and really gave it the fresh look we were looking for. We are more proud of our website now and are proud to send users to it. When we used to type into Google terms related to what we did we didn’t appear on the first page, however slowly but surely we are beginning to now show up.

Studio Flooring

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Ready to build a web presence you’re proud of?

Book a free consultation with Amay Digital at amaydigital.co.uk and find out what’s possible for your business.

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