PAY PER CLICK
PPC helps drive online users to your website with the goal of increasing desired actions for your healthcare business. Our PPC experts are Google Ads certified and professionals in helping small businesses with digital marketing. Our goal is to take the weight and uncertainty away from our clients and form a mutually beneficial long term partnership.
Search
Choose specific keywords most relevant to your business. Target potential customers with the highest level of purchase intent - this helps with conversion rates and successful campaigns.
Display Ads
We create ads using branded graphics which appeal to consumers with a high level of intent. Whether that be video or images of various sizes including images ads or banners.
Remarketing
Reconnect with users who've visited your website with targeted messages/ads using re-marketing. A powerful tool using either imagery or text ads to remind them of your services.
Google Shopping
Use Shopping campaigns to advertise your products to perspective buyers. Provides customers with a better overview, which in turn provides stronger leads to you.
What is ppc?
PPC stands for Pay Per Click. It’s a method of advertising online through channels (such as Google Ads or Bing Ads) by creating Ads and bidding on words/phrases relevant to your business.
These are then shown to users who are sent to your website when the Ads are clicked on.
You are charged by your chosen channel per click, hence the phrase “Pay Per Click”.
With PPC you only pay for the clicks you receive on the Ads created. Even if your Ad is seen, you only pay if somebody clicks on it. PPC is a very effective method of advertising because you advertise using terms relevant to your business or service.
Our PPC Steps
1. First we listen, learn and get to grips with your business. We want to understand what you’ve done and how we can help.
2. We analyse your competitors to see where you are in your market place/specialism and what advertising works for others.
3. We work with you to understand your budget and what exactly you want to achieve.
4. We then tell you what we can do for you, whether we believe PPC is the right channel for you (sometimes it may not be), then we put a package together to suit your needs.
5. Once you give us the go ahead we go away and build you campaigns and start getting your results based on the agreed objectives.
6. With a live reporting dashboard you’re always in the loop of whats going on.
Why Choose us?
Amay Digital never push a service that you don’t need. We pick the right channel for you and if PPC is that channel, then we make it work hard for your business.
Whether you want to spend £150 a month or want to spend £1500 a month we can build successful campaigns that work for you business.
We produce a live dashboard which you can access anytime you want which will give your stats live and as they happen. We also arrange meetings through video, phone, or face to face either fortnightly or monthly to report on the account in order to get the best return for you.
Affordable PPC Pricing
Starter Package
Great for businesses looking to start PPC for the first time
- Free Audit
- One Campaign
- Up to 3 Adgroups
- £5-£300 per month Ad Spend
Advanced Package
For Businesses who have tried PPC in the past or have a larger budget
- Free Audit
- Up to 3 campaigns
- Up to 5 Adgroup per campaign
- £300 - £1000 per month Ad Spend
Bespoke Package
For businesses looking build an account with large budgets
- Free Audit
- Unlimited Campaigns
- Unlimited Ad Groups
- Up to £10,000 per month Ad Spend
Frequently Asked Questions?
The cost depends on your budget and also the value of your keywords with Google/Bing. We work with you to determine your budget and then what we think it will cost you to advertise. You pay your advertising costs directly to Google through the account. We then invoice our set fee separately, which start from £99 per month.
As soon as PPC is switched on it can have an immediate impact. Depending on your objective whether that’s generating sales, leads or footfall, this can be immediate. However sometimes results do not happen straightaway and it can take some optimising of the account from us but we are confident in achieving results.
PPC may not be the right option for your business, we will help you decide this. We’ll look at your website and conduct competitor research; then provide you with honest advice if PPC is right. On the other hand if we do recommend it, then its a matter of understanding your objectives and what Return On Investment can be achieved.
Keywords and phrases are the terms that you want to be found for online. For example if you sell flowers in Birmingham, a phrase we could advertise on could be “fresh flowers in Birmingham”. So if someone was to search this in Google, we would have our Ad showing dependant on the bid we put on the keyword. Some keywords/phrases have high value cost, this depends on how competitive the term is. Again we will gather this information for you in our initial audit.