As competition increases, having a professional healthcare web design is essential to success. But why? Here’s everything you need to know about the purpose and benefits.

The total healthcare expenditure in the UK was £214.4 billion in 2018, equating to £3,227 per person. This number has since increased to over £277 billion.

With this in mind, all healthcare businesses must establish an online presence to meet the demand.

The only way to become prominent online is to invest in a professional healthcare website with optimised content dedicated to serving your consumer.

What is the purpose of a healthcare website? 

In today’s digitally dominated world, it’s almost impossible for a business to thrive without a website. In the healthcare industry, websites can play a vital role in providing important information, such as:

  • Treatment options
  • Symptoms
  • Medical technology
  • Community involvement

If developed to professional standards, the website will help users identify health issues and empower them to make healthier decisions.

For the business, a website can also generate brand awareness and help reduce congestion, providing you offer consumers the necessary information they need. 

What benefits will a healthcare website provide? 

Investing in a website will provide your healthcare business with benefits alongside your consumers or patients. Here are some of the main advantages you can expect from a professional healthcare web design:

Sales

Whether you opt to invest in an e-commerce website or brochure-style web design, promoting your business online will produce higher profits from online sales.

In 2020, online sales accounted for 10% of overall consumer healthcare sales in the UK. 

Online presence

A website doesn’t conform to physical limitations or opening hours, as it remains accessible 24/7. It helps to think of your healthcare website as your shop window constantly on display for browsing.

The more value you can add on display, the better UX you provide, generating leads and increasing conversion rates in the process.

It’s your opportunity to influence and educate consumers.

Generate authority

By providing valuable and credible information to your patient’s health-related queries, you will develop strong authority online as a healthcare expert in your field.

Optimising your website for SEO purposes, including related content covering keywords and questions associated with your products, services, and overall expertise, will also help you rank higher on search engines and further enhance your online credibility.

Consumer insights

Like SEO insights, applying analytics tools will ensure you understand consumer behaviour and preferences. Tailoring your website content in line with these insights will develop a better UX, generate leads, and further establish your online credibility.

Expand your reach

Depending on the size and ambition of your healthcare business, the sky’s the limit when it comes to expansion and global exposure. With a website, any consumer from the other side of the world can gain access to it and benefit from your services.

What are the disadvantages of not having a website?

Without a healthcare website, you:

  • Won’t have an online brand presence
  • Will struggle to gain new customers or maintain existing ones
  • Will have minimal digital marketing opportunities
  • May lose out to competitors or have the platform to settle customer queries
  • Can’t inform customers of any latest updates

Having a website contributes to an entire online platform for your business to progress. Remember, without a healthcare website, you will struggle to run effective digital marketing campaigns.

Will a healthcare website generate leads?

A well-designed and frequently updated healthcare website design will generate leads for your organisation. However, it comes down to adding value to your consumer when they visit your site.

Undoubtedly, providing users with a beneficial online experience will boost your healthcare lead prospects. But it’s important to establish an effective marketing strategy to run alongside your new website to maximise your return on investment (ROI).

I already get leads through traditional methods. What will a website do?

Firstly, a website will enter your business into the online domain. Depending on your healthcare business sector, the potential for online leads is far greater than traditional methods.

Secondly, an established website, alongside content marketing, email marketing, PPC, and social media marketing strategies, will generate leads like never before.

According to Vertical Measures, content marketing (inbound marketing) has an ROI of 3x more than other traditional outbound marketing strategies.

Therefore, you need to ask yourself whether your healthcare business is ready to handle the demand of leads a quality website and digital marketing strategy can generate?

Does a healthcare website need to look good?

The importance of aesthetics for setting the right impression online is imperative, especially in the healthcare sector.

Gaining your user’s trust is perhaps more important in healthcare than in any other industry. A professional and polished website will establish this trust, alongside quality imagery and video content if possible.

Pixelated photography or uneven, unsymmetrical features will only set the wrong impression. As an investment for your business, ensure you choose a quality web design service in Birmingham.

Other aspects your website should include and make visually accessible are:

  • Services and price list
  • Expert knowledge and background information
  • Scheduling appointments
  • Online chat and contact details
  • Blogs and articles
  • Interactive map
  • Feedback form
  • Advanced search bar

With all these features on an attractive website, you will have all you need to generate leads and authority with a comprehensive online presence.

Should I build a healthcare website myself?

Building a healthcare website from scratch depends on your web design capabilities.

Although there are various website design builders out there, we strongly recommend you find professional web developers, especially those with proven healthcare web design experience.

After all, there are a lot of background technicalities which could take up all your time. A leading healthcare website designer will have the skills and development experience to create a stunning and functional website.

Speak to a specialist healthcare web design team in Birmingham 

Amay Digital provides a range of WordPress website packages guaranteed to generate leads and establish a professional and authoritative online presence for your healthcare business.

We take the time to understand how we appeal to your target audience with fully optimised features proven to increase your conversion rates.

Our healthcare website packages are designed with lead generation in mind. We design sites in a way that enhances their ranking on Google and converts cold leads into customers or patients. If you’re ready to establish your healthcare business online with a new website, speak to Amay Digital today.

No Comments InDigital Marketing