What is involved with managing a website after launch? Discover the next 9 crucial steps to make your website an online hub for new consumers to explore.

Launching a website is no small feat. It takes technical expertise and extensive design and development know-how. But just because you’re now ready to launch or you’ve launched already doesn’t mean you can kick back and relax.

The next steps after launching your website are crucial to showcase your brand online and get new users to browse and buy your products or services.

But what exactly does that entail? Read on to discover what is involved with managing a website after launch.

New website launch best practices

From a business perspective, your website represents your online shop. It’s where your users will visit, browse, and make purchases. But unlike typical shops, your website stays open seven days a week, 24 hours a day.

Therefore, you want it in tip-top condition after your website launch, with everything quick and easy to find while providing a seamless and relaxing user experience (UX).

So, before anyone enters or browses through the window, it pays to check your website is fully operational:

  1. Check for fixes  

After launching a website, the first thing to do is to check how it looks and works. After all, what’s the point of telling people to visit your new site when it doesn’t work as well as it should?

Not a good look.

Therefore, check all your links, widgets, and forms are operational and user-friendly. You can save time checking with free broken link checkers like Ahrefs or Broken Link Check.

During your analysis, assess whether your design looks right, the visuals are polished, and there are no grammatical errors in your text. 

  • Test the speed and mobility

You should also check your website speed and mobility. There are tools for this too, like Pingdom and PageSpeed Insights for speed and Google’s Mobile-Friendly Test for device compatibility. 

Next steps after checking your website launch

  • Back up your site

With your website launched and fully operational, it’s time to back up your site to protect you from losing your hard work if any malware malfunctions take hold. Fortunately, this service is typically automatic and a simple process.

  • Get clued up with Google

Google Analytics is an essential analytics tool to measure your website performance. Google is launching its new Google Analytics 4 (GA4), which will use different reports compared to the universal properties.

For your business to gain more innovative insights and data on your user, you’ll need to switch to GA4 when it launches on July 1, 2023. 

After establishing analytics, you can track your site performance with Google Search Console and see when your site is mentioned and linked with Google Alerts.

Don’t forget to register your brand with a Google Business Profile to enhance local visibility and enable customers to leave reviews.

With the power of Google behind your website, it’s time to build upon your hard work with a marketing and promotional strategy to drive website traffic.

How to market a new website launch

Step away from the bottle of bubbly. The hard work isn’t done yet. And in coming this far to launch your website, it’ll only be a shame not to show it off to prospective new consumers.

There are a few routes you can take here across multiple marketing platforms.

  • How to announce the launch of a new website on social media?

Taking the position to promote your new website, we hope your business has already developed a following across socials. Because rather than depend on hashtags and algorithms to engage new followers with a website launch, a post or campaign of this nature is more suited to your community.

And when posting, rather than make the post just about your new website design and features, include the user in how it benefits their experience. You could even go the extra mile in asking your followers to share your website launch to win a competition.

Whatever direction you choose to announce the launch of your new website, get creative. You have to incentivise the click and share.

  •  How to announce the launch of a new website with a press release?

Are there any local journalists you can contact that will be interested in promoting your new website launch? Looking for industry-specific publications that can accommodate your business can help plug your news in the right places while approaching industry experts who can help by producing guest blog pieces or reviews.

But whatever you decide, ensure the quality of your written press release is top-notch, even if this requires hiring a professional copywriter or PR specialist.

  • SEO before and after your website launch

Optimising your website with best SEO practices should have been one of your main priorities when building your website. After all, without effective SEO, how do you expect new users to find your website when searching on Google and other search engines?

But just because you’ve optimised your website for search engines doesn’t mean your SEO efforts should stop after your launch. SEO services like blogs are a great way to drive organic traffic to your website after you launch.

Take the opportunity to discuss your industry expertise with keywords that your consumer will be searching about your business. Ensure your blogs contain authoritative content and are keyword-optimised, and Google should take care of the rest.

It’s then important to stay on top of broken links, link building, technical SEO and new updates from Google.

  • Social media marketing

In the same way that SEO can drive organic traffic to your website, you can use social media to direct followers in the same direction. When promoting a product or service or simply telling your brand story, each social media post should include a call-to-action that leaves a link to your website.

For organic social media posts of this vein to thrive, it helps not to create posts that overly try to sell your business. Online, people appreciate authenticity and transparency on social media, whether creative storytelling or simple information.

Taking this approach can help your business build trust with your brand, and this becomes a real game changer in acquiring new followers and turning those leads into conversions.

Don’t sleep on TikTok. You may think it’s a platform for silly dancing and comedy skits, but times have changed. The newer generation is starting to favour it as a search engine tool. So, consider how you can align your SEO keyword strategy with TikTok.

You should consider investing in building your personal brand on LinkedIn too. Authentic, personal content is the quickest way to develop a presence and get a community of advocates referring to your website. It’s also a brilliant way to tap into weak ties – i.e. the acquaintances you wouldn’t invite to your wedding, but would still work with.

Think of university friends and old colleagues from other jobs. You’re not close enough for things to be a risk. But on the flip side, you’re a familiar face. The key is to make intentional noise by telling stories and showing your expertise.

  • Invest in PPC after your website launch

Social media and SEO are organic approaches to creating website traffic. But it’s not always the quickest way. PPC, on the other hand, can place your website front and centre for your users.

By only paying each time a consumer clicks on your website link, you can guarantee a healthy ROI if you structure and place your paid ad correctly.

To build a PPC strategy for your website launch, use the following three points to get started:

  • Define goals and KPIs – What do you want to achieve, and how will you measure your success? Are you going after a local or national audience?
  • Set your budget – If there’s a measurable goal for our campaign, how much do you want to spend per lead to reach it? Consider your profit margins.
  • Choose your campaign type – There are several ways to advertise to your audience, and knowing which one is the best will help you improve your reach. For example, you can use video ads or text ads.

Speak to web development and digital marketing specialists

At Amay Digital, we’ve helped numerous brands across various industries with web design and digital marketing services. 

Whether generating quality leads to visit your website or taking care of your social media management and SEO, we have the skills and experience to make your website a hub for new consumers.

For more information about our digital marketing services, visit our website and get in touch.

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